London luxury car hire is a multi-billion dollar sector of the US economy. THE UNITED STATES segment of the averages about $18.5 billion in revenue a year. Today, you can find approximately 1.9 million rental vehicles that service the united states segment of the market. In addition, there are numerous rental agencies aside from the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage given that they face high input costs with reduced possibility of economies of scale. Moreover, almost all of the profit is generated by way of a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion altogether revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.
Level of Integration
The rental car industry faces a completely different environment than it did five years back. In accordance with Business Travel News, vehicles are increasingly being rented until they have accumulated 20,000 to 30,000 miles until they’re relegated to the used car industry whereas the turn-around mileage was 12,000 to 15,000 miles five years ago. Due to slow industry growth and narrow profit margin, there is absolutely no imminent threat to backward integration within the. In fact, on the list of industry players only Hertz is vertically integrated through Ford.
Scope of Competition
There are numerous factors that shape the competitive landscape of the car rental industry. Competition originates from two main sources throughout the chain. On the vacation consumer?s end of the spectrum, competition is fierce not merely because the market is saturated and well guarded by industry leader Enterprise, but competitors operate at a cost disadvantage along with smaller market shares since Enterprise has generated a network of dealers over 90 percent the leisure segment. On the corporate segment, on the other hand, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry underwent an enormous economic downfall in recent years, it has upgraded the scale of competition within a lot of the companies that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis on the list of major players engage in a battle of the fittest.
Growth
In the last five years, most firms have already been working towards enhancing their fleet sizes and increasing the amount of profitability. Enterprise the company with the biggest fleet in america has added 75,000 vehicles to its fleet since 2002 which help increase its number of facilities to 170 at the airports. Hertz, alternatively, has added 25,000 vehicles and broadened its international presence in 150 counties as opposed to 140 in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent economic adversities. Over time following the economic downturn, although most companies through the entire industry were struggling, Enterprise among the industry leaders have been growing steadily. For example, annual sales reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion in 2004 which translated right into a growth rate of 7.2 percent per year for days gone by four years. Since 2002, the has started to regain its footing in the sector as overall sales grew from $17.9 billion to $18.2 billion in 2003. According to industry analysts, the higher days of the rental car industry have yet ahead. Over the course of the next several years, the is expected to experience accelerated growth valued at $20.89 billion every year following 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.?
Distribution
Over the past few years the rental car industry has made a lot of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. Due to the increasingly abundant amount of car rental locations in america, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution takes place within two interrelated segments. On the corporate market, the cars are distributed to airports and hotel surroundings. On the leisure segment, alternatively, cars are distributed to agency owned facilities which are conveniently located within most major roads and urban centers.
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